At first glance, jumping from marketing to data science might seem absurd. Marketing’s all about promoting products and services to customers, while data science involves generating insights from data, right? But these careers overlap in several ways, so switching to data science isn’t as crazy as you think. In fact, it’s perfectly doable if you’re willing to develop a new skill set to complement the one you already have. We’re going to tell you how to become a data scientist if your background is in marketing.